The Pulpit is not a Platform
|Pastors sometimes use secular marketing |
strategies to grow their "brand."
R. Scott Clark has written an excellent piece highlighting the rise of celebrity platform with the decline of the pastoral pulpit. He writes "that students should not come to seminary with the hope of becoming famous. There is a difference between writing occasionally and deliberately setting out to build a platform and a brand. The church hardly needs more people using the pulpit as leverage. A minister ought to be content to fulfill his vocation. He ought not seek a platform at the expense of his congregation."
I'm not necessarily of the opinion that we need to go back to constructing high pulpits and to wearing black robes. Even so, we must recognize what we've lost there, lest the call of celebrity fill the vacuum. Let's hope that our pastors will have "VDM" on their business cards, not "CEO."